Core Principles



Style is communication

We communicate through our style the moment we step into a room. We have the power to write our own script. Choose your message wisely.

Authentic Style creates wholeness

The development of authentic style honors our natural coloring, body, movement, physical presence and sense of self.

A framework centered approach.

Frameworks provide structure, a system, a philosophy, mutual understanding, resources, a place to start. From there, results become personalized to address the whole client. Frameworks include: 12 Blueprints Color Analysis and StyleCore Image Analysis.

Personal style is substantial.

Trends are fleeting and reflect a snapshot moment in the culture. Personal style is substantial. It grows, evolves, shifts and is revisited as we move forward on the path and through stages.

the current wardrobe first.

The client’s current wardrobe is the foundation and the starting point to reframe, re-imagine, refresh and organize. The existing wardrobe reveals the investment, perspective, shopping habits, priorities, lifestyle and aspirations. This is maximized for benefit of the client.

Responsible consumption matters.

Responsible consumption and sustainability matters to our souls and our planet. Awareness of our natural coloring, body type, style preferences and needs, allows for healthy consumption habits and minimizes impulse purchases.